Socialising with people through different mediums constitutes “social media”. Different applications have been designed for this purpose, which have been designated as social media. Today’s rampant world demands improvisation in order to keep up with the robustness. Social media provides us with a chance to excel in every forte. Its role in galvanising the public has stamped its effectiveness in a sundered political arena. Its multidimensional ambit provides us with various political tools to frame a public opinion. Thus, its hefty importance in the power corridors of politics cannot be denied. Effective use of social media can explore new horizons when gripped with the latest and stratified information.
Pakistan Muslim League (Nawaz) has been represented on social media platforms for quite some time now. People have worked individually as well as collaboratively to shed light on the narrative of PML-N. With the advancements in the field of social media, there was a dire need of working on new footsteps rather than the veteran ones. Thus, a paradigm shift was taken to work on news lines to expose the incumbents, present at the helm of affairs, on all fronts. For this purpose, several specialities; including agriculture, economy, education, healthcare, etc. were brought to light on social media platforms. Every speciality focuses on providing authentic information to the education regarding its respective field.
This paradigm shift has revolutionised the use of social media in educating the masses. The authenticity of facts and figures shared by the aforementioned accounts is prioritised. A detailed insightful view of all government policies regarding specific disciplines is provided with concrete figures rather than marshmallow rhetoric. It helps the public to frame an opinion on the basis of verified figures given in great detail. The hoodwinking machinations of the government, which have pummelled and halted our progress, are unearthed in a professional way. The professionals of the aforesaid disciplines are consulted scrupulously to settle the statistical quagmires. Raw information is refined and processed before its release to the public.
You need to innovate at every step if you are to keep up with the pace of a dynamic world. The perspicacious use of social media is the main ingredient of this innovation. Proffering this ingredient to the public in a professional way should be the ultimate hallmark. Working every day with new zeal and zest, ensuing inventive ideas instead of wonky political ideas will lead to that hallmark. No qualms should be left in this regard to ensure that the modern lines of social media use are opted for.
Umair Chadhar
M.B.B.S Student at AIMC, Lahore
