Social Media is an incredibly powerful medium which has brought leaders and the common man in direct contact with one another. It has revolutionized how people interact, their lifestyles, and how they receive their news. The consumer of this revolutionary medium is known as a “Netizen.”
In the local context, there has been a resounding response to Mian Muhammad Nawaz Sharif’s recent venture into Twitter. Within a month, his account has been followed by over 200,000 Twitter users and each tweet is retweeted thousands of times within a few minutes, reaching a huge audience instantaneously. One example of this is when Quaid Nawaz Sharif tweeted “Vote Ko Izzat Do” on 19th September.
Social Media is an incredibly powerful medium which has brought leaders and the common man in direct contact with one another. It has revolutionized how people interact, their lifestyles, and how they receive their news. The consumer of this revolutionary medium is known as a “Netizen.”
In the local context, there has been a resounding response to Mian Muhammad Nawaz Sharif’s recent venture into Twitter. Within a month, his account has been followed by over 200,000 Twitter users and each tweet is retweeted thousands of times within a few minutes, reaching a huge audience instantaneously. One example of this is when Quaid Nawaz Sharif tweeted “Vote Ko Izzat Do” on 19th September.
Social Media is an incredibly powerful medium which has brought leaders and the common man in direct contact with one another. It has revolutionized how people interact, their lifestyles, and how they receive their news. The consumer of this revolutionary medium is known as a “Netizen.”
In the local context, there has been a resounding response to Mian Muhammad Nawaz Sharif’s recent venture into Twitter. Within a month, his account has been followed by over 200,000 Twitter users and each tweet is retweeted thousands of times within a few minutes, reaching a huge audience instantaneously. One example of this is when Quaid Nawaz Sharif tweeted “Vote Ko Izzat Do” on 19th September.
These 4 simple yet powerful words garnered 21k retweets, almost 6k quote tweets and over 55k likes within a few minutes, resonating with netizens all across the country, across all parties, ethnicities and classes. Similarly, Quaid Nawaz Sharif tweet on “State within a State” received a huge response from Netizens, as this medium allowed him to interact directly with Netizens without the interference of state censorship.
The government tried its best to blackout Quaid Nawaz Sharif speeches and his presence, but have failed spectacularly. The reason for this is that Quaid Nawaz Sharif and the PMLN harnessed the power of social media to reach out directly to the people of Pakistan to get out the message of parliamentary supremacy and justice. On both Twitter and Facebook, millions of Pakistani netizens tuned in to watch Quaid Nawaz Sharif live telecast. As such, despite forced media blackout by the government, Quaid Nawaz Sharif regularly interacts with members of the party and the public at large via tweets, and also via video link which is telecast live across several social media platforms. The government’s heavy-handed approach has proved to be a boon for the PMLN insofar as its social media outreach is concerned. Millions of diehard PMLN supporters flock to PMLN pages to catch a glimpse of their leaders and share their issues and opinions.
A dedicated team with well defined goals and policies has the power, via social media, to inspire hundreds of thousands of people within a few seconds and to also mobilize them.
